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How do I love thee? Let me count the ways (Sonnet 43): Section I
Beauty Salon Business Plan Guide Checklist. A Beauty salon or beauty parlors provide products and services that enhance client’s physical appearances and mental relaxation. This is one of the most trending beauty business ideas in the retail segment. Analysis. Selecting right location, efficient manpower and proper sales promotional activity is required in starting this business. Find here a free beauty salon business plan guide and step by step guide on what when it is starting beauty salon business.
Opening a beauty salon is a lucrative and also a competitive business. It comes with high startup cost and a large number of competitors. How Do I Love Thee. It is important to how did the revolution of 1905 russia, have specific knowledge about hair, beauty, and personal care. In initiating a beauty salon business any aspiring beauty professional must have business management expertise to how do thee, successfully run the business. You can start beauty salon business by two ways. One is by purchasing a franchise of a reputed brand or establishing your own business.
In starting this type of cash-intensive business, crafting a business plan is is postmodernism in sociology a must. You will need to determine what are the services you will offer. How much of floor space you want? What will be your target demographic? What is how do i love your business objective? Accordingly calculate your startup cost investment with rent, equipment, manpower, beauty products and other utilities.
In the tagamet competitor, case of how do, buying a franchise, parent company generally provides operating software. While you are opening your own you must purchase the software of qiagen dna extraction, your own. Crafting a marketing plan is also must. Following these steps will definitely help you in running the business smoothly and getting the confidence of investors also. Legalities Beauty Salon Business. Different states and how do i love analysis, Government Authority issue different license and permission for different specific services. Check it out with a local attorney. Was The Boston Tea Party Violent. In any case registering the business is how do analysis a must. In addition to this, craft a stylish easy-to-spell #8216;name#8217; for your salon.
Protect the name by registering Trade Mark. Different types of salon services are there. You need to tagamet competitor, choose according to the style trends and your own expertise. You can broadly find four categories such as hair, nails, skincare and makeup. Selecting the how do thee, services typically depends on the store size. However, you must offer the basic services. Hair: Haircut, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, eyebrows, treatment, hair spa, hair removal etc.
Nails: Manicure, pedicure, polish, nails sculpture, Acrylic nail application etc. Skin care: Facial, waxing, massage, tan removing, spa, paraffin treatments, Hydrotherapy treatments, body piercing, exfoliation etc. Makeup: Bridal makeup, party makeover etc. Salon Setup Beauty Salon Business. The most important factor in getting success in salon business is retail location . Location with numbers of what is postmodernism, footfall, wide storefront, and available parking is the great option. Never compromise in choosing the best location. Your entire emphasis and investment will stand on i love analysis only this. Carefully check the rent agreement before signing. Pay attention on boston interior and exterior too. It is advisable to consult with an interior expert.
You must design the store attractive, comfortable and well arranged. Drawing a floor plan prior is a must. Measure the length and width of the how do i love, space and keep those dimensions in mind when coming up with your design. Place the what is postmodernism, waiting lounge and cash register toward the i love analysis, front, and put mirrors, salon chairs and hair drying and shampoo equipment in other parts of the salon. Separate treatment rooms are needed for wet and dry services. Boston Violent. Group similar equipment together. Pick a color and how do thee, theme and the revolution russia, use it carefully in interior designing.
Purchase salon furniture that fits your interior theme, color structure and layout. Your clients need to feel comfortable, relaxed, and clean when they visit your salon or spa, and the furniture and spa equipment you choose will set the mood. Each service in a beauty salon will require a specific piece of equipment. Once you finalize the i love, kind of services your salon would be catering to, you can think of wash basins, the tagamet, latest hair styling equipment for perming and hair straightening, hair dryers, supply trolleys, etc. How Do Analysis. Salon equipment is generally expensive, and hence, it is best to purchase directly from distributors.
Check the is postmodernism, warranty period before placing the order. You will need to how do thee analysis, purchase a Point Of Sale software for competition daily basis operations, tracking records and data analysis. Fix pricing carefully. Your direct, Indirect and how do i love analysis, labour costs are variable costs and will increase as sales increase, but fixed costs stay fixed regardless of the qiagen dna extraction, sales you make. Check the tariff of your competitors also. Salon Staffing Beauty Salon Business Plan.
Proper manpower planning is one of the most challenging issue in starting beauty salon or spa. In fact employees are the i love, front-line representatives of the business. Their skill and talent, as well as their attitudes and work ethic, will influence every aspect of the business, from client retention rate to the bottom line. The main key responsibility areas are salon manager, hair stylist, cosmetologist, receptionist, manicurist, massage therapist, salon assistant etc. Brand promotion is important is beauty salon business. The success of any growing a salon depends on tea party generating a core group of regular clients and treating them with the respect they deserve. Place advertisement on the local directories like Yellowpages. Do some outdoor media advertisement. Thee. Concentrate on in-store branding. Also, Check 30 Most Profitable Beauty Business Ideas.
You may offer special discounts for higher purchase. You may launch customer loyalty card concept. Clients who sign up can enjoy more discounts and tagamet, offers on the services. Pay attention on online promotion also. Creating your own website and social media activity will definitely help you in online leads generation. List your business on popular web directories. Your business website , web directories, your Facebook page, handouts, flyers and even your local newspaper – any place you feature your business should include a call-to-action.
A call-to-action can be anything from “Call for a free consultation!” to a cut-out coupon or even a small discount on one’s next visit. I Love Thee Analysis. You can also offer and promote #8216;daily deals#8217;. This discount will need to be higher than other smaller incentives. Starting a beauty salon business isn’t easy. It requires investments in tagamet competitor time, money and your opportunity cost of working elsewhere. Having true passion, risk taking ability and business operational skill any individual can initiate beauty salon business even then also when he/she doesn#8217;t have professional beauty or health care skill. Hope this beauty salon business plan will be useful in starting your beauty salon business. 99businessideas.com led by i love analysis, Rupak Chakrabarty is committed to helping beginners, entrepreneurs and small business owners in starting, managing and growing their business.
Our aim is to educate the entrepreneur on qiagen the various stages of entrepreneurship. Subscribe to our mailing list and how do i love thee analysis, get interesting stuff and competitor, updates to your email inbox. Thank you for subscribing. Something went wrong. we respect your privacy and take protecting it seriously.
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Analysis of poem - how do i love thee - YouTube
Mel Brooks as Jewish Comedian Essay. Mel Brooks’s membership in the elite club of Jewish comedians is essentially impossible to dispute. The question is whether or not his comedy is thee atypical. Satirizing Jewish history and klutzy old Jewish men is normal for Jewish comedy. However, “Don’t be stupid, be a smarty, come and join the was the tea party Nazi party,” is something that you would not expect to hear in typical Jewish comedy (The Producers). Defined broadly, there are two forms which Mel Brooks’s Jewish humor takes.
The first form is to discuss specifically Jewish topics in a funny way. This is i love analysis evident in how did the revolution of 1905 russia, The Producers and in the Inquisition scene from History of the World, Part I. The other form is to use certain aspects of i love thee analysis Judaism for comedic value. This form, is typically used by Brooks’ as a means for the revolution russia a quick laugh as opposed to a major source of plot definition, and is most apparent in such scenes as that with the Yiddish-speaking Indian in Blazing Saddles. I Love Thee Analysis. While exploring Brooks’s types of violent Jewish humor, this paper will limit its scope. Only four of Brooks’s films will be discussed in how do i love analysis, this paper-The Producers, Blazing Saddles, History of the World, Part I, and To Be or Not To Be. These films were chosen because the what happens when quantity of Jewish content in all of them is considerably more than in his other films such as Young Frankenstein or Silent Movie. The four films chosen do an how do thee, excellent job of portraying the complete range of the types of Jewish-related humor, which Brooks uses. To understand Mel Brooks identity as a specifically Jewish comedian it is tea party important to understand how Jewish he actually was.
Melvin Kaminsky was born as the i love thee analysis youngest of four brothers in a crowded New York City apartment to Kitty and what happens to starch Max Kaminsky. He grew up in a very Jewish area were on “Saturdays, the shops were closed, the pushcarts parked, and Yiddish replaced with Hebrew in over seventy orthodox synagogues. ” However, Brooks himself spent his Saturdays enjoying matinees at the Marcy Theater. He married a non-Jewish woman and allowed his son, Max, to be baptized only as long as he was allowed to how do thee analysis have a bar-mitzvah. When asked by the media if he wanted his wife to convert he replied “She don’t have to convert. She a star! ” (Yacowar 10-14). Before discussing the films, it is crucial to identify a recurring theme in Brooks’s work-Germans and, more specifically, Nazis.
He had a brief military career in World War II with very little combat experience, and what happens to starch digested he actually ended up being the entertainment coordinator for the army. Yacowar analyzes Brooks’ later feelings towards Germans as “subconscious frustration” because of his inability to how do analysis actually fight the was the tea party Nazis (Yacowar 17). In an interview he was asked about his obsession with Germans, and he replied: Me not like Germans? Why should I not like Germans? Just because they’re arrogant and have fat necks and do anything they’re told as long as it is cruel, and killed millions of analysis Jews in what happens to starch, concentration camps and made soap out of how do i love thee their bodies and lamp shades out of their skins? Is that any reason to competitor hate their f-king guts? (Yacowar 32) Brooks has mocked Germans in how do i love thee analysis, various works such as in Your Show of Shows and on the Carl Reiner and Mel Brooks at the Cannes film festival audio recording. Regardless, of the origin of his interest with Nazis, if one looks at enough of what it is his work, one cannot help but notice that this theme is an obsession for Brooks (Yacowar 34-35, 48).
Mel Brooks made his first feature film, The Producers, in 1967. How Do I Love Analysis. It is about a Jewish Broadway producer (Max Bialystock) who convinces his Jewish accountant (Leo Bloom) to competitor finance a guaranteed to fail play with the idea that they would take the profits and run to South America. The guaranteed to fail play, “Springtime for Hitler” turned out to be a huge success. I Love Thee. The two main characters both represent completely different Jewish stereotypes and the third area of Jewish interest in the film is the role of Germans both in the play and the ex-Nazi author, Frank Liebkind (Altman 39). Max Bialystock (played by is postmodernism in sociology Zero Mostel) is obviously not a first generation American because of his name and his accent. Although he never does anything specifically Jewish, he is thee still Jewish so it is tagamet competitor relevant to how do thee analysis look at his relationship to Jewish stereotypes. In his book, Telushkin discusses the tradition of was the boston tea party having big and i love thee lavish bar mitzvahs, he say’s “that the Jewish tradition has few curbs to halt such excesses”(74). It is dna extraction interesting to see how Bialystock chooses to live in almost poverty.
Although he is so poor that he say’s “Look at thee, me now-I’m wearing a cardboard belt,” he also wears a reasonably nice jacket, has a leather coach, and keeps every old lady’s picture in a decent frame. Later in the film, when he gets a lot of what when it is money, he spends it on a chauffeured car, a sexy secretary, lavish offices and new clothes, rather then spending it on new office equipment or investing it for future financial security (Telushkin 83). Leo Bloom, the how do thee analysis accountant (played by Gene Wilder), represents the opposite stereotype from Bialystock. He represents the meek Jew, the Jew-as-doormat. In the beginning of the movie, he walks in on Max trying to get some money from an investor (he catches them lying on top of each other) and is so surprised and in shock that he has to be told to say “oops” (The Producers). This fits right into the stereotype of Jews as “remorseful and ashamed of their sexual desires” (The Poducers). Bialystock fulfills the other stereotype of Jewish men who have been portrayed as “sex-hungry animals” in nonprice competition, many jokes. I Love Thee Analysis. Blooms choice of career is is postmodernism also known as a Jewish career. In the end, he, like Bialystock, ends up fulfilling one of the most basic stereotypes of Jews-he gives in to his greed (Telushkin 93). There are also many small Jewish references in the film. There is an thee, ignorant, and very gay, director named Roger DeBris, who directs “Springtime for Hitler” and has a familiar Yiddish term in his name (Telushkin 86-87).
Also, in was the violent, the beginning of the movie Bialystock has a funny dialogue with his landlord and it is the only part of the movie in which religion is involved. Bialystock: Murderer, thief, how can you take the last penny out of how do thee a poor man’s pocket? Landlord: I have to, I’m a landlord. Bialystock: Oh lord, hear my plea: Destroy him, he maketh a blight on the land. Landlord: Don’t listen to him-he’s crazy (The Producers). When one hears the conversation, with the Landlord speaking in a Jewish accent and Bialystock calling out at how did the revolution of 1905, the heavens, sounding like an abused Jewish mother, it is a lot funnier and the Jewish element is a lot clearer as well. Brooks’ message in i love analysis, this movie has been largely debated. Lester D. Freidman thinks, “Bialystock and Bloom fail to find their flop because they underestimate their audience’s deadened sensibilities” (173). Brooks is trying to point out what in sociology that the shock and horror that everyone should view the holocaust in, is how do i love analysis mainly a Jewish mindset. In the qiagen dna extraction movie, he made two perfect Jews, and analysis their perfection caused them two have a mindset that was different from the rest of the tagamet competitor American public.
Therefore, the movie is about more than a pair of corrupt showmen. It is about the segregation of Jews. Bailystock and Bloom are not yet Americans, they still carry a separate identity. In 1974, Brooks came out with Blazing Saddles which is much less Jewish than The Producers. The movie is how do about a town with a corrupt Attorney General who wants take over the town. The townspeople get the governor to send a new sheriff to boston tea party restore order. How Do I Love Thee. He sends Sheriff Bart who is nonprice competition a black man with Gucci saddlebags on his horse. The townspeople end up working with the new Sheriff to defeat Hedley Lamarr (the attorney general) and his band of hooligans.
Jewish topics are in the film as occasional funny parts and not as major parts of the plot. The funniest and thee analysis most recognizable part of the movie where Judaism is involved is qiagen Sheriff Bart’s recollection of how his family got to the west. According to the Sheriff, strange Indians attacked their wagon. Brooks, who plays the Indian chief, allows Bart and his family to go, he tells his tribe, “Zeit nishe meshugge. Loz em gaien…Abee gezint. Which basically means, “take off. ” Some feel this is Brooks trying to get some cheap laughs by using Yiddish, but Friedman points out that it is “comically appropriate that the West’s most conspicuous outsider, the Indian, should speak in how do i love, the tongue of history’s traditional outsider, the Jew” (77). Other than this reference, Blazing Saddles use of of 1905 Judaism is really little more than an analysis, occasional punch line. When Hedley Lamarr is looking for a way to get the citizens of qiagen Rock Ridge to leave, his associate recommends killing the first-born male child in every family, to which Lamarr replies-“too Jewish” (Blazing Saddles). When Mongo (a gigantic ruffian) comes into the saloon, someone in the background says “Gottenew” (Oh God! ), another Yiddish term (Yacowar 110). Not surprisingly, Mel Brooks finds a way to squeeze Germans into a movie set in the late 19th Century’s Wild West.
In the finale of the movie, Lamarr recruits an army of lowlifes. In the army there is a small group of German soldiers who spend much of the fistfight sitting with a Ms. Lily von Shtupp (a not so talented lounge singer) singing the same war song heard in The Producers (Blazing Saddles). Finally, the Indian on analysis many movie promotional materials (including the video cover) has the what digested Hebrew for “kosher for Passover” inscribed in how do i love thee analysis, his headband. Tagamet Competitor. Strangely enough, these relatively small Jewish references got the attention of the Jewish Film Advisory Committee, whose director, Allen Rivkin, spoke to a writer about the i love thee analysis offensiveness of the Jewish material. The writer’s response was, “Dad, get with it. This is another century”(Doneson 128) Blazing Saddles is a movie of the second type identified. It does not deal with specifically Jewish topics.
It does, however, use Jewish topics as a way of competitor forwarding the plot and the comedy. Whether the how do critics were right that Brooks was just using Yiddish because he found it funny, or if he was using it because he wanted to make a point about qiagen, racism and exclusion, what is most important is that he actually used Yiddish, instead of something more expected (Yacowar 110). 1981’s History of the i love thee World, Part I, falls somewhere between The Producers and Blazing Saddles in boston violent, its level of Jewish content (Freidman 236). The movie, is basically, a quick tour through history going from the discovery of fire to the French Revolution. Within the movie, there are two skits that are specifically of Jewish interest (Moses on Mount Sinai and the Spanish Inquisition. ) In the “Old Testament,” God identifies himself as the Lord, and asks Moses if he can hear Him. Mel Brooks, in a robe and white beard say’s “Yes. I hear you. I hear you. A deaf man could hear you.
” When Moses tells the people of the new laws, he says, “The Lord, the Lord Jehovah has given onto analysis these 15 [crash] 10, 10 Commandments for was the boston violent all to obey. How Do I Love Thee Analysis. ” Although Moses obviously had to be Jewish, one wonders why he had to be so klutzy a comic. In Rome, Gregory Hines, playing Josephus, a slave who is not sold in competitor, the auction, attempts to get out of being sent to the Coliseum where he would be lion food. His excuse is i love thee that “the lions only eat Christians, Christians, and I am a Jew-Jewish person. Was The Boston Tea Party. ” To prove this, he starts singing “Havah Negilah” and gets the entire crowd to join him. He even tells the slave trader to how do i love thee analysis call Sammus Davis Jr. (after calling the temple and what in sociology the rabbi). Eventually, the trader looks down his pants, to prove he is thee not Jewish (History of the World, Part I). Empress Nympho, Caesar’s wife, is a strange cross between a J. A. Was The Violent. P. and a sex maniac. She has a classic Jewish mother accent and uses Yiddish occasionally-“We’ll shlep him along,” for example. Towards the end of the i love movie, Brooks calls a courtier of Louis XVI a “petite putz” (History of the World, Part I). This is obviously a strange place to hear Yiddish, unless the intent is comic effect. Finally, though, the “most outrageous scene, and the one that some Jews have found quite objectionable” is the one about the Spanish Inquisition.
It should be noted that Brooks’s portrayal of the Inquisition as being directed against Jews is nonprice competition historically inaccurate. It was really directed against heretical Christians. Because of how do analysis this inaccuracy, it is safe to assume that Brooks wanted to put this scene in as a Jewish note into his film, as he did with the other films discussed. The Inquisition scene is filmed in a medieval dungeon. It starts by introducing the Grand Inquisitor Torquemada (Mel Brooks) with “Torquemada-do not implore him for compassion. Torquemada-do not beg him for forgiveness…. Let’s face it, you can’t Torquemada [talk him outta] anything,” then the music starts. One of the nonprice competition lines in the song is how do i love thee analysis “A fact you’re ignoring, it’s better to lose your skullcap with your skull,” which is emphasized by two old Jewish men in stocks singing “oy oy gevalt. ” After a few descriptions of the actual torture which individual Jews suffered, he points out that “nothing is working, send in the nuns. ” The nuns perform a synchronized swimming routine in which Jews are sent down a chute into a pool to in sociology be dragged under by nuns. How Do I Love Thee Analysis. At the end of the scene, seven nuns are standing on a menorah with sparklers on their heads, while the chorus, led by Torquemada, sings, “Come on you Moslems and you Jews. We’ve got big news for all of youse.
You’d better change your points of views today. Cause the Inquisition’s here, and competitor it’s here to stay. How Do Thee Analysis. ” When Brooks was criticized for this scene he replied: Nothing can burst the balloon of pomposity and dictatorial splendor better than comedy…. In a sense, my comedy is serious, and what happens to starch when it is I need a serious background to play against…. Poking fun at how do i love, the Grand Inquisitor, Torquemada, is a wonderful counterpart to the horrors he committed (Friedman 236). Nonprice Competition. This would make History of the World, Part I comparable to The Producers in its satire of Hitler, and makes Blazing Saddles also comparable through its satirical treatment of racism. If one still thought that Brooks made History of the World, Part I with only good intentions, one should also consider the treatment of Jews and Germans in the ending of the film. The promo for how do i love thee History of the World, Part II includes scenes such as “Hitler on Ice,” and “Jews in Space,” in which Jews are in a space craft singing ” We’re Jews out in space. We’re zooming along protecting the Hebrew race…. When Goyim attacks us, we’ll give em a slap. Tagamet. We’ll smack em right back in the face. ” It definitely seems that History of the World, Part I is a combination, (just as the i love thee analysis others movies discussed are) of tagamet exploitation for easy laughs and of exposing the evils of the tyrants who have tormented the Jews throughout history. In To Be or Not To Be, Mel Brooks plays Fredrick Bronski, the head actor in a Polish stage revue, around the time of the Nazi annexation of Poland.
His wife, Anna Bronski (Anna Bancroft) falls in i love thee, love with an was the boston tea party, Air Force lieutenant working in i love analysis, the Polish platoon of the RAF. The main focus of the movie is what happens digested how they make fun of, get around, outwit, and ultimately escape the Nazis. I Love Thee. This movie is qiagen actually a remake of an older film, but it still has a distinctively Mel Brooks feel. The main target of Brooks’s satire is the head of the Gestapo, Colonel Erhardt (Charles Durning) who is a babbling fool. For example, when on thee analysis the phone, he say’s “What?
Why? Where When? When in doubt, arrest them, arrest them, arrest them! Then shoot them and was the violent interrogate them. [pause] Oh you are right, just shoot them. ” Soon after this, he is led to believe that the shoot first policy led to the deaths of two useful figures and after asking what idiot formed the policy, he got mad at how do thee analysis, Shultz, his assistant, for reminding him that he made the tagamet competitor policy. Later on, he has this exchange with Shultz: Erhardt: What idiot gave the order to close the Bronski’s theater?
Schultz: You did, sir. Erhardt: Open it up immediately. And once and for all stop blaming everything that goes wrong on me (To Be or Not To Be). How Do I Love. After being warned to stop making jokes about Hitler, Erhardt promises, “No. Never, never, never again, [emphasis added]” strange words to hear from competitor a nazi. Although this movie is not about how do i love analysis, Jews, there are a few Jewish characters and encounters. Bronski hides a Jewish family in his theater’s cellar and during the course of the movie, they’re number increases. Nonprice Competition. At one point, the intelligence agent goes to the theater to find his lover, Bronski’s wife.
The Jewish women hiding there tells him “You know that big house on Posen Street? Well don’t go there, it’s Gestapo headquarters,” before actually telling where she was staying (To Be or Not To Be). At the how do thee end of the movie, they dress up all the Jews hiding in qiagen, the cellar (closer to i love thee analysis 20 than the 3 who originally hid out in the cellar) as clowns to have them run through the aisle (in the middle of a performance for Hitler) to a truck to safety. One old lady panics in the aisle, surrounded by Nazis. To save the old lady, another clown runs up to tagamet them and pins an how do i love analysis, oversized yellow star, yelling “Juden! ,” this causes an enormous laughter from the nonprice Nazi audience. To stall the Gestapo, Brooks dresses up as Hitler, and listens to a Jewish actor perform the “Hath not a Jew eyes” speech from Merchant of Venice. To Be or Not To Be appears to be Brooks’s final way of coping with his lack of combat in WWII. How Do I Love Analysis. While he has The Producers make a play in which they portray the tagamet Nazis comically, the ultimate message is i love thee that the two Jews in the movie still find them to what is postmodernism be patently offensive, and therefore, worthy of some form of respect.
In To Be or Not To Be he makes the Nazis into how do i love thee analysis purely comical characters, and this is a step further than Brooks went in was the violent, The Producers. However, this simply may be because at the point of To Be or Not To Be, Brooks was well into his career as an established moviemaker, so he had more freedom to be offensive. Unfortunately, To Be or Not To Be ended the golden age of Mel Brooks movies, at least from a specifically Jewish point-of-view. His later films make only small mentions of Jewish topics. An example of this is Spaceballs, a parody of Star Wars where the main characters have to save a princess from i love thee analysis Planet Druidia (“Funny, she doesn’t look Druish”) from the evil Dark Helmet (Rick Moranis) (Spaceballs).
The only Jewish reference in the movie were playing off the theme of the Druish princess and a short scene with Mel Brooks as Yogurt, a reinterpretation of Yoda as an old, Jewish man. Brooks also renamed “the Force” from Star Wars to something more ethnic-“the Schwartz. ” Although these Jewish references may be equal to the Yiddish-speaking Indian in Blazing Saddles, it is too big of a stretch to link a deeper meaning to them as can be done in is postmodernism, his earlier films. How Do Thee. In the Big Book of Jewish Humor, Jewish humor is defined as having these five qualities: 1. It is substantive in that it is about some larger topic. 2. It, in many cases, has a point-“the appropriate response is not laughter, but rather a bitter nod or a commiserating sign of recognition. ” 3. How Did. It is “anti-authoritarian,” in that “it ridicules grandiosity and self-indulgence, exposes hypocrisy, and…. is how do i love thee strongly democratic. ” 4. It “frequently has a critical edge which creates discomfort in making its point. Affect. ” 5. It is unsparing-it satirizes anyone and how do i love analysis everyone (Novak and Waldoks xx-xxii). Telushkin’s definition of a Jewish joke is much simpler. He say’s “it must express a Jewish sensibility” (16). To Bernard Saper, a “uniquely Jewish joke must contain incongruity, a sudden twist of unexpected elements” (76). Christie Davies, points out “that people such as Jews, who belong to a minority or peripheral ethnic groups tell jokes both about the majority group and about their own group, and they may tell more ethnic jokes about their own group (and find them funnier) than about the majority”(29-30). Are the four films discussed within these definitions? Brooks’ movies definitely fit the tea party violent Telushkin test of expressing Jewish sensibility, weather it is through how he attacks the Nazis or the random Yiddish expressions that he uses.
A lot of i love thee analysis Brooks’ humor is also incongruous. How Did Affect. For example, having a Nazi say “never again,” fulfills Saper’s requirement. Brooks’ films have a lot of ethnic jokes in them, which deal with Jews or Jewish topics. Brooks probably put these jokes in his movies because he found them funny, therefore fulfilling the Davies test. The definition in The Big Book of Jewish Humor is harder to fit because it is in greater detail. However, the films that were discussed fit them well. Many of Brooks’s films are substantive in thee analysis, that he deals with racism and Anti-Semitism in almost all of his movies. The point of his films may not be so sharp that when people see them they automatically feel bitterness toward someone, but his movies are definently not pure slapstick which fulfills the happens digested second part of the definition. I Love Thee Analysis. Brooks never attacked Jewish leadership but his films are anti-authoritarian because he clearly attacks government officials such as the Nazis and the Grand Inquisitor. Since there is constant controversy about Brooks’ films there is always potential for discomfort to arise. Finally, Brooks leaves out qiagen dna extraction nobody from his satire-Nazis, cowboys, and i love 15th century Spanish Jews are all satirized and made fun of in these films.
Even though some of his scenes or individual jokes are not typical Jewish humor, he is a Jewish comedian who, most importantly, makes Jewish jokes. Brooks’s movies represent the classical paradox in Jewish humor and Jewish experience between: first, the legitimate pride that Jews have taken in their distinctive and learned religious and competition ethical tradition and in the remarkable intellectual eminence and entrepreneurial and professional achievement of individual members of their community, and how do second, the anti-Semitic abuse and denigration from hostile outsiders whose malice was fueled by Jewish autonomy and achievement (Davies 42-43). The greatest lesson that Brooks has to teach American Jews of today is the expansion of our boundaries. Through his use of Jewish humor to dna extraction topics which where previously considered off-limits, he allows his viewers to cope with painful parts of history which they may not have been able to how do analysis cope with in the past. Brooks describes his role as a comedian by saying, “for every ten Jews beating their breasts, God designated one to what is postmodernism in sociology be crazy and amuse the breast beaters. I Love Thee. By the time I was five I knew I was that one” (Friedman 171-172).
He explains that his comedy “derives from the feeling that, as a Jew and as a person, you don’t fit the mainstream of American society. It comes from the realization that even though you’re better and smarter, you’ll never belong” (Friedman 172). Tagamet. Mel Brooks’s experience is very similar to that of how do thee every American Jew, and his comedy speaks uniquely to the American Jew. So, even Brooks’s most offensive work is qiagen rooted deeply within both typical Jewish Humor and the modern Jewish experience. The greatest lesson that Brooks has to teach American Jews of today is the expansion of i love thee our boundaries. How Did Affect. Through his use of Jewish humor to how do thee analysis topics which where previously considered off-limits, he allows his viewers to cope with painful parts of history which they may not have been able to cope with in the past. Brooks describes his role as a comedian by saying, “for every ten Jews beating their breasts, God designated one to be crazy and amuse the qiagen breast beaters. By the time I was five I knew I was that one” (Friedman 171-172). He explains that his comedy “derives from the feeling that, as a Jew and as a person, you don’t fit the mainstream of American society. It comes from the analysis realization that even though you’re better and smarter, you’ll never belong” (Friedman 172).
Mel Brooks’s experience is very similar to that of of 1905 every American Jew, and his comedy speaks uniquely to the American Jew. How Do I Love Thee Analysis. So, even Brooks’s most offensive work is rooted deeply within both typical Jewish Humor and the modern Jewish experience. University/College: University of Arkansas System. Type of paper: Thesis/Dissertation Chapter. Date: 11 January 2017. Let us write you a custom essay sample on Mel Brooks as Jewish Comedian. for only $16.38 $13.9/page. Haven't found the Essay You Want? Get your custom essay sample. For Only $13.90/page.
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An Analysis of "How Do I Love Thee" by Elizabeth Barret Browning
Advertising Campaign for Strongbow Essay Sample. Advertising is an essential marketing tool that most companies employ because it creates consumer awareness of the firm’s product/service offering thereby generating demand and increasing sales which ultimately lead to how do thee profit. Effective advertising must be tailored to resonate with the target market segment (of the brand/product/service being offered). The message communicated to the consumer (about the tagamet competitor product) must therefore be catchy, exciting, simple and easy to understand (Exforsys Inc., 2009). How Do I Love Thee Analysis? Our company, Loves ads, understands and applies these basic principles of is postmodernism in sociology, advertising excellence. Analysis? That is why we are counted among the world’s foremost advertising companies. How Did? This report proposes the activation of how do i love thee analysis, a 6-month advertising campaign for Strongbow Cider in the UK. The campaign is aimed at winning over a newer, younger demographic of alcoholic beverage consumers and ultimately increasing market share for was the boston tea party, our client, Strongbow.
The report details how we will attain this objective via our Strongbow ‘real man’ campaign. How Do I Love? Loves ads is a globally renowned advertising agency which was established in 1998. We are headquartered in London, UK and currently operate in the revolution of 1905 russia, 50 countries around the world. In the previous year 2011, Loves ads generated revenue of up to 1.1 billion GBP leading to how do i love a profit of how did affect russia, 110 million GBP. Loves ads’ major proficiencies are: * Strategic Brand Management. * Marketing Communications Research. * Strategic Ad Promotional campaigns. * Brand Repositioning Campaigns. Through these proficiencies we have consistently delivered the following outcomes for our clients: * Improving brand awareness/recognition. * Boosting sales/Market Penetration. * Creating memorable, creative and how do thee, effective ads. Although we work with a diverse array of businesses in different sectors, we specialize mostly in FMCG’s and have delivered excellent results for dna extraction, many of our FMCG clients, in several cases exceeding our projected ROI for our ad campaigns.
Our major clients include: Gillette, Canon, L’Oreal, Kellogg’s, Diageo (Guinness), Pepsico, Red Bull, Absolut Vodka etc. Most notable among our recent successes, is our ‘Red Bull gives you wings to fly’ campaign for thee, Red Bull, which culminated in our ‘One giant leap for mankind’ sub-campaign, chronicling the what adventures of brand ambassador; Felix Baumgartner as he defied all odds and became the first man to break the sound-barrier with his 24-mile space jump. Our timely association of the brand with the sky-diver’s exploits demonstrates our knack for timely innovation. Our ethos remains ‘Love for creativity and excellence in advertising’, and that’s why we consistently produce the most profitable ads for our clients. II. Client brief.
Strongbow cider is a low alcohol beverage produced using a traditional English recipe. It comprises an ad-mixture of bitter-sweet cider, apple concentrates and sugar. At least, 50 varieties of culinary apples grown in how do i love analysis, England and France are used in the production process (GAB, 2012). Of 1905 Affect? The Strongbow bottle is strikingly similar in appearance to a beer bottle. The drink is available in the UK on draught (with 4.5% alcohol content) and how do, also in cans and bottles (with 5% alcohol content) (Bargain Booze, 2012). Each Strongbow bottle or can features the signature colours, black and gold with white lettering plus the brand logo; a male figure in relief stretching a bow in order to launch an arrow. The brand name and happens it is digested, logo of Strongbow are based on “Richard Strongbow de’ Clare”, A Norman knight who was nicknamed ‘Strongbow’ for his dexterity with the bow and arrow. The logo depicts his ‘bow-stance’ before shooting the arrow and emphasizes strength and masculinity, values that are associated with the brand (Strongbow Gold, 2012).
The UK cider market is growing increasingly competitive due to expansion of the market size and the continual introduction of newer brands. Somersby by Carlsberg is the latest entrant, having been launched officially into how do i love analysis the UK market in early October (Marketing Week, 2012). Within the past three years alone, assessments by market watchers indicate that the cider market has increased by 3% in sales volume and 5% in sales value. Research shows that ciders and other low-alcohol beverages currently constitute 38.3% of the alcohol market. The last eight years has seen the market for the revolution, cider become stronger as initial perceptions of cider as a drink for females (due to their low alcohol and sweet taste) are waning. This marked consumer attitude change is mainly attributable to i love analysis Strongbow’s marketing communications which remained focused on men while other ciders primarily targeted women. Nonprice Competition? This approach has paid dividends as Strongbow, remains the market leader with 21.8% of market share, ahead of its closest competitors: Magners Cider with 8.8% and Stella Artois with 6.4%. Strongbow’s position as market leader is however under threat as the combined effect of increasing penetration from how do i love direct competitors (Cider brands: Magners, Stella Artois, Somersby by Carlsberg etc.) and indirect competitors (Non-cider, low alcoholic beverages such as Smirnoff, Barcadi, Budweiser, Lager etc.) continues to pry away significant slices of their market share. It is estimated that between 2009 and 2011, Strongbow lost 2.5% of market share, thus dropping its share from 24.3% to its current value of 21.8%.
Strongbow’s continued dominance of the nonprice competition cider market in i love thee, the UK is what is postmodernism in sociology, due to its string of successful advertising/promotional campaigns which have excelled in positioning Strong-bow cider as the hard-working man’s drink. By doing this, they erased the how do thee analysis consumer psychological stereotype which suggests that cider is of 1905, a woman’s drink and gave men permission to indulge themselves in Strongbow cider (Marketing Research World, 2012). I Love Thee Analysis? In 2009-2010, Strongbow worked with St Luke’s Communication Ltd to roll out a series of ads which clearly depicted the brand’s core target group; skilled, hands-on workers of age 30years and above, taking Strongbow as the ultimate reward for boston violent, hard work. In ‘Final Push’ one of the i love successful iterations of the campaign and a spoof of the movie ‘300’, the workers, fully outfitted in work regalia with their work tools in hand, gather to listen to a speech from their leader before charging forth with a roar, tools aloft as though into battle. Subsequently, In a spoof of this spoof the scene is replayed except this time a number of bankers who smuggle themselves into what is postmodernism the ‘Strongbow army’ are smoked out and told to ‘Sod off’ an indication that higher classes of workers aren’t part of their target market (Visit4ads, 2012). Problem Identification. How Do Thee? Strongbow’s advertising has been remarkably successful in was the tea party violent, targeting working class men within the C2, D range of ages 35-60years, contributing largely to their status as market leader.
Despite this, Strongbow’s share of the market keeps narrowing as more competing cider brands are infiltrating the same market with a significant degree of success. From a dominant market share of 52% in how do i love, May, 2009, Strongbow’s share whittled down to 24.3% in tagamet competitor, 2010 and then 21.8% in September 2011. This has led to an attendant drop in sales volumes and year-on-year profits. Although, the analysis brand is still profitable, there is the need to take pre-emptive action before ascendant ciders like Magners and Stella overtake Strongbow in terms of market share and profitability. Nonprice Competition? Opportunites. Although competition within the cider market is fierce, the market keeps growing at the expense of analysis, other UK alcoholic beverages. As stated earlier, within the past 3years, the market has grown by qiagen dna extraction, 3% in sales volume and 5% in how do i love analysis, sales value. This means that more people are switching from alcoholic beverages such as Lager and Beer to ciders. Inherently, this presents Strongbow with an opportunity to look for the revolution of 1905 russia, poles (or other segments) of expansion/growth within the burgeoning market in order to how do thee shore up its status as market leader and acquire more market share. The key to nonprice this is for the brand to thee analysis expand its target consumer to cover younger men as well as those of a higher social class who were previously alienated by what in sociology, Strongbow ads. The brand has to be subtly redefined to connect with a younger and more socially up-scale consumer segment while maintaining its already loyal consumer segment.
Current Brand Wheel. STRONGBOW CIDER BRAND WHEEL. Attributes| Dry cider, Low Alcohol drink, Traditional English recipe, Simple package, Bitter-sweet cider, Relatively low price| Benefits| Refreshing, De-stressing, Saves money, Easy to how do thee drink| Values| You feel relaxed, a sense of reward, feel like having fun/It excites you, socializing, you feel in tune with authentic British tradition.| Personality| Down to earth, hard-working, out-going/Friendly, active, responsible/reliable, Honest, Has a good sense of humour| Essence| A reward for qiagen, hard work| * Artisans, skilled workers e.g. plumbers, gas fitters, mechanics, bus drivers etc. * C2, D social class. Unique Selling Point. Authentic British cider. Current Positioning Statement.
For the hard-working man who braves the how do analysis elements and breaks a sweat everyday to make life easier for others, Strongbow is an was the boston tea party, authentic British cider that rewards and refreshes you for your daily toils. I Love? Unlike other alcoholic beverages Strongbow’s bitter-sweet apple taste will give you a taste of qiagen dna extraction, heaven that makes all the exertion worth it. How Do Analysis? III. CREATIVE STRATEGY. Was The Boston Tea Party Violent? WHERE ARE WE GOING? The current market trend represents a challenge for Strongbow as well as an how do i love, immense opportunity.
The challenge is for Strongbow to consolidate its position among the older, “working man’s” market (C2,D, 35-60yrs) while concurrently moving into a new, younger and also more socially upscale market segment (C1,C2, D, 21-34years).These objectives require a subtle repositioning of the Strongbow brand to appeal to the new target segment thereby including them in the Strongbow family while retaining the old target segment. WHAT ARE WE GOING TO DO FOR THE BRAND? To this end we propose a 6-month advertising campaign aimed at competition repositioning the Strongbow brand such that we reinforce and maintain the loyalty of thee, Strongbow’s current group of consumers (C2,D, 35-60yr old men) while targeting, connecting with and including a younger generation of Strongbow drinkers (21-34years) and also moving a notch higher on the social ladder by capturing the C1 male consumer. Our campaign will revamp, rejuvenate and tagamet, refresh Strongbow’s image, making it appealing for adult men of all ages. WHAT WILL WE CHANGE? Strongbow’s earlier advertising has communicated the clear message that Strongbow is the authentic British drink of choice for how do, the hard-working man. To wit, after a day of sweaty, physically tasking work, a working man, deserves a reward for his efforts and Strongbow cider is the drink of choice. Tagamet? The adverts have been heavily skewed towards skilled workers and have utilised adult men between the ages of 35 and above as characters thus resonating well with the how do i love thee analysis target market segment. In order to include a younger, upwardly mobile and socially higher consumer into the Strongbow family, Loves Ads proposes a campaign with a theme that the new and old target segments will both connect with (the younger target market being the primary focus of the campaign). The campaign will be dubbed the boston violent ‘Strongbow real man’ campaign with an emotive focus on the journey from boyhood to thee manhood and was the tea party, the inherent challenges of being a ‘real man’.
The adverts will portray Strongbow as a ‘coming of age’ ritual for men. It will also communicate the how do thee idea that ‘everyday is a battle and real men are knights who conquer in battle.’ This campaign will resonate with young men such as students and those starting independent life afresh because it will inspire them and tie-in with their values and qiagen, aspirations. It will also feel older men with nostalgia, reminding them of their initial foray into independent life as a man and ultimately inspiring and instilling a sense of pride in all men. More importantly, it will position Strongbow as the drink of i love thee, choice for anyone who considers himself to be a real man. Objective: The overarching objective of this campaign is to dna extraction increase Strongbow’s market share and analysis, thereby establish an even more dominant position as market leader within the UK cider market.
Goals: To increase market share by at happens least 10%, recouping the how do 2.5% share of market lost to our competitors between 2009 and 2011(where Strongbow dropped from 24.3%market share to the current 21.8%) and winning an what, extra 7.5% in thee, order to gain over 30% of the Cider market within a year. Strategy: To roll out an advertising campaign that will appeal to a younger market segment and win over a new consumer base while maintaining the extant consumer base. Is Postmodernism? Also to subtly reposition the how do i love Strongbow brand by what, portraying it as a drink that defines what being a man is all about. It should lead all men to i love thee perceive Strongbow as the authentic British cider that reinforces their identity as a ‘real man’ and be seen as a necessary coming of age ritual/lifestyle choice for all ‘real men’. Measures: The ‘real man’ campaign will be rolled out on what is postmodernism a variety of media targeted primarily at our intended younger market segment. This will include: * Television stations to increase brand awareness by i love thee analysis, 40% * OOH –Billboards, on buses and tubes to increase brand awareness by a further 10% * Social Media- 94,000 likes on Face book, 300 retweets on Twitter to be achieved through stimulation and other promotion tools. STRONGBOW CIDER REPOSITIONED BRAND WHEEL. Attributes| Dry cider, Low Alcohol drink, Traditional English recipe, Simple package, Bitter-sweet cider, Relatively low price| Benefits| Refreshing, De-stressing, Saves money| Values| You feel renewed, You feel like a ‘real’ man/affirm manliness, a sense of tradition/authentic, a sense of reward for is postmodernism in sociology, effort, you feel like socialising, You feel relaxed.| Personality| Ambitious, visionary, resilient, driven and dedicated, down to analysis earth, hard-working and efficient, active, responsible/reliable charming| Essence| Authentic man’s cider| * Students, graduates, young working class, young men starting out in life, low to mid-level executives * Ages 21-34. Real British Cider for real men.
New Positioning Statement. For the real man who takes a bold step everyday and overcomes life’s daily hurdles in order to tagamet competitor reach closer to how do i love thee analysis dreams and was the tea party violent, ambitions, Strongbow is an authentic British cider that celebrates the man in you. Unlike other alcoholic beverages, Strongbow’s bittersweet apple taste gives you a taste of heaven that makes all the effort worth it and spurs you on to greater heights. IV. Creative Brief. *Please refer to appendix for creative brief. The creative solution outlined below provides a link between the identified problems/opportunities of Strongbow and the strategic objectives of the proposed ‘real man’ campaign.
It provides a creative blue-print for the communication of the new all-inclusive positioning of the cider. The ‘real man’ campaign will take the form of a TV ad that will further be translated into i love thee analysis similarly themed ads for Press and what is postmodernism in sociology, OOH. Thee? All the ads will run the tag-line ‘Authenticity Required’ to indicate the merger of two authentic objects: ‘the real man and the real British cider.’ The ads will also make mention of the product USP: ‘Real British cider for Real men’. What Is Postmodernism? This will further clarify and buttress the idea being communicated by the campaign. In the same vein, the TV ad will utilize James Brown’s famous song, ‘This is a man’s world’ as a soundtrack to compliment the message. Aside the congruence of the how do thee analysis song and the ad’s message, the well-loved song is also expected to aid in grabbing viewer attention and sparking recall of the ad as well as a positive association between the Strongbow brand and digested, the song. The ads will depict drinking of Strongbow cider as a coming of how do i love analysis, age ritual for men while simultaneously conveying the message that ‘everyday is a battle and real men are knights who conquer in tagamet competitor, battle and after their daily victories on i love thee analysis the battlegrounds of life, they celebrate with Strongbow cider’. This is a summary of the what is postmodernism creative execution of the how do i love Strongbow ‘Real man’ campaign.
It is further illustrated by a storyboard below. TV Ad: At the onset of the ad, a young-man in his mid to is postmodernism late twenties is seen sleeping on a bed in his bedroom. Only his profile is shown, his face remains hidden. How Do I Love Analysis? The alarm clock at the head of his bed rings and was the boston tea party violent, a signage on the TV screen indicates that the time is 6am. The young man turns round and reaches out to put off his alarm clock. How Do Thee? On waking up, he is momentarily transfixed by was the violent, a number of framed pictures beside his alarm clock. He looks at the pictures –which chronicle his journey from how do analysis boyhood to manhood- in turn. The first picture shows him as a crawling baby.
The next depicts him as a pre-teenager posing beside his football. Dna Extraction? We then see him as a teenager graduating from high-school then as a young adult in a picture with his girl-friend. The scene pans forward to show the young man, in an official-looking suite, his back to the camera gazing at his diploma on the wall with a sense of how do i love analysis, pride. He turns round then (at this point viewers will realize that he’s the how did of 1905 russia same young man in the pictures, albeit now grown into a man) to face the camera, straightens his tie and how do i love, picks up his briefcase (at this point, James Brown intones: ‘This is dna extraction, a man’s world’ and how do i love, the soundtrack begins playing in was the, the background). Before stepping out the how do thee analysis door though, he grabs a golden bow from behind the door. In the next scene, we see the young man walking to work with his bow proudly slung over his right shoulder. As he walks to a bus stop, several men of different professions (depicted by their attires) and different age groups are also seen going to work while holding their golden bows proudly. They wink and smile knowingly as they by-pass each other. The voice-over booms: ‘Real British Cider for in sociology, Real Men’. I Love? The scene then cuts to a pub scene with a signage on the screen showing that it’s 6pm. Men cradling their golden bows are seen having fun and drinking Strongbow cider.
The camera zooms to a close up of the young man and a friend of what is postmodernism in sociology, his as they clink their glasses together (Their bows proudly displayed on the table between them). I Love Analysis? This scene cuts to show the how did of 1905 russia ‘mandatory’ thudding arrows beside a glass of Strongbow as the voice over announces: ‘Strongbow, Authenticity Required’. The ad concludes with a close-up of the Strongbow logo. The press and how do i love, OOH iterations of the ‘real man’ will show a young-man attired on one-half as a corporate executive or post-grad student and on the other half as a knight. The OOH will reiterate the tagamet competitor Strongbow tag-line and USP boldly while the press version will go into more written detail, further conveying the idea that ‘everyday is a battle and real men are knights’. Three types of media will be used: * TV because it makes very big impact on the consumer. * Press because it allows us to target a precise audience. * Out-of-House (OOH) because it encourages frequency as the customer comes across the same message many times a day (O’Brien, V., 2012). The ‘real man’ advertising campaign for Strongbow will last for three and a half months, from September 23, 2013 till January 6, 2014. Thee? In deciding which TV channels or newspapers to dna extraction choose, the main consideration is the demography of the how do media’s audience. Tagamet Competitor? Accordingly, we selected TV channels and papers whose audience is how do i love analysis, identical to our primary target segment. The research showed that the how did of 1905 affect russia two channels which are watched mainly by Strongbow’s target audience are Channel 4 and Channel 5. Both of them are watched mainly by young male adults in their twenties and early thirties coming from how do thee lower social classes.
Viewership of the Channel 4 in affect, October 2012. Month| 16-24| 25-34| 35-44| 45-54| 55-64| 65+| AB| C1| C2| D| Oct 2012| 10| 26| 16| 16| 18| 15| 18| 28| 22| 32| Table 1. Source: BARB Audience Profile (%) – Adults, Sunday –Monday. How Do Analysis? Viewership of the Channel 5 in October 2012. Month| 16-24| 25-34| 35-44| 45-54| 55-64| 65+| AB| C1| C2| D| Oct 2012| 6| 17| 11| 13| 18| 19| 13| 23| 22| 41| Table 2. Source: BARB Audience Profile (%) – Adults, Sunday –Monday. Since Strongbow is an nonprice, alcoholic drink, the adverts will be shown only from 9 PM till 11 PM, Monday to Saturday. The advertising TV campaign will start with a burst. This period of intense advertising will last for 3 weeks, from September 23 till October 13, 2013.
During the burst period three adverts will be shown everyday for six days a week thus 18 adverts per week. Each TV advert lasts for 30 seconds thus there will be 540 seconds of advertising every week (30 sec/advert ? 18 adverts/week). Burst will pass on to continuity which will last for six weeks, from i love thee October 14 till November 24, 2013. Nonprice? Here, there will be only one advert per day, consequently, there will be six adverts per week. Thus, during continuity period there will be only 180 seconds of advertising every week (30 sec/advert ? 6 adverts/week). I Love Analysis? The last stage of the advertising campaign will employ pulsing. It will last for three weeks, from November 25, 2013 – January 6, 2014.
There will be two regimens of advertising which will alternate. In one week there will be 540 seconds of advertising, similar to the initial burst. In the next week, there will be 180 seconds of advertising, similar to the continuity period. Overall, there will be three weeks of intensive advertising and three weeks of relatively low advertising. Out of Home Advertising (OOH) The OOH advertising campaign will utilize busses nation-wide and London underground. The bus advertising will be implemented on super-siders since that is the boston tea party violent most recognizable format. The underground adverts will be made in corridors, on stairs, lifts and escalator panels as these are the most conspicuous positions to attract passengers’ attention. OOH advertising will last for the 15 weeks of the whole campaign.
Social Media. Strongbow pages will be created on how do i love thee analysis the most popular social networks, i.e. Facebook and Twitter, since social media is already popular among the target audience. Is Postmodernism In Sociology? 50% of the UK Facebook users are aged 18-34 and 68% of people of the same age use Twitter. Moreover, 49% of Twitter users are men and 76% of them belong to how do i love thee analysis C1, C2 and D social classes. Evaulation is essential for an advertising campaign; it helps the agency to find out in sociology, if the ad campaign is going to work, if it did work, and how to know. Pre-evaluation is useful because it gathers feedback from potential consumers early in the process.
By doing this, the agency gets information from their target market regarding their impressions about the ad; how they understand the ad, what they don’t understand, what should be changed, whether the message is clear etc. This direct feedback is extremely important because the impressions of the focus group(s) is reflective of the thee analysis likely response of the target market. Focus groups help the tagamet competitor agency to predict if an how do i love, ad is nonprice competition, going to be successful as well as save money in how do i love analysis, the long run. Dna Extraction? In this peculiar case, success (for Strongbow and Loves ads) would mean breaking through to a younger target market thus expanding the Strongbow target segment and increasing sales. We will be using this type of how do i love, qualitative research for it is digested, our Strongbow advertisements. This is an appropriate choice because we are targeting a new market with an updated message about the Strongbow brand. We will be employing three focus groups composed of 10 people each from the new market we will be targeting.
In each focus group we will communicate the message and concept of our adverts in the “Roughs” stage (i.e. we will be running the i love thee focus groups before the actual creative production is fully completed). We will use the lone moderator method in which the one person drives the discussion, encouraging participants to share reactions, thoughts, feelings, levels of in sociology, understanding likes/dislikes and ideas. After gathering this information from our focus groups we will be able to come to a consensus about the advertisement’s potential. This will help us decide whether to move forward to tweak the how do thee concept or abandon it entirely. Following the launch, we will use behavior and attitude tracking monitors to ensure that the campaign is resonating with the target audience. Our key performance indicator (KPI) will be sales increase. We will be using a continuous tracking device since this is a longer running campaign. Ad hoc behavior and attitude tracking monitors will be used from the launch of the what is postmodernism in sociology campaign until it is completed. We will also utlize social media platforms such as our Facebook and how do i love, Twitter pages as a method of observation.
These sites operate as open forums for competitor, younger consumers to voice their opinions, generate discussion and provide positive or negative feedback about the campaign. Bargain Booze, (2012). Srongbow Cider, [online]. Available from: http://www.bargainbooze.co.uk/products/1601/index.html [Accessed on November 2, 2012]. CBS Outdoor, (2012).
Bus Rate Card, [online]. Available from: http://www.cbsoutdoor.co.uk/Global/UK/Rate%20Cards/bus%202012%20rate%20card-8-12-11-B.pdf [Accessed on how do i love December 5,2012]. CBS Outdoor, (2012). London Underground, DLR London Tramlink Rate Card 2012, [online]. What To Starch When Digested? Available from: http://www.cbsoutdoor.co.uk/Global/UK/documents/2012_Rate_Card/London%20Rail%202012%20rate%20card.pdf [Accessed on December 5, 2012]. Daily Beverage, (2012). Our first ever UK cider can ‘challenge’ mainstream brands: Carlsberg, [online].Available from: http://www.beveragedaily.com/Markets/Our-first-ever-UK-cider-can-challenge-mainstream-brands-Carlsberg [Accessed on how do thee analysis October 18, 2012]. Exfosys Inc, (2012).
Creating Effective Advertisement Campaign,[online]. Available from: http://www.exforsys.com/career-center/marketing-management/effective-advertisement-campaign.html [Accessed on November 15, 2012]. Food and Drink, (2012). Carlsberg Targets UK Cider Market, [online]. Available from: http://www.fdbusiness.com/tag/cider/ [Accessed on October 11, 2012]. GAB, (2012). Strongbow, [online].
Available from: http://www.gab.com.my/brand/strongbow.asp [Accessed on how did the revolution October 14,2012]. Marketing Research World, (2012). Cider rebounds in the UK, [online]. Available from: http://www.marketresearchworld.net/index.php?option=com_contenttask=viewid=773 [Accessed on October 17, 2012]. Marketing Magazine, (2012). How Do Thee? Sector Insight: Cider, [online]. Available from: http://www.marketingmagazine.co.uk/news/1132986/Sector-Insight-Cider/ [Accessed on October 3, 2012].
Marketing Week, (2012). Carlsberg UK to launch first cider, [online]. Available from: http://www.marketingweek.co.uk/news/carlsberg-uk-to-launch-first-cider/4002607.article [Accessed on October 13, 2012]. Mediatel, (2012). Monthly Audience Profiles, [online]. Dna Extraction? Available from: http://mediatel.co.uk/television/#application [Accessed on December 2, 2012]. How Do I Love Thee? Mediatel, (2012).
National newspapers. NRS Breakdowns, [online]. Available from: http://mediatel.co.uk/press/#application-reports [Accessed on November 29, 2012]. Metro (London) Newspaper, (2012). Metro Rate Card, [online]. Available from: http://www.metroclassified.co.uk/en/1/noticeboardpackagerate.html [Accessed on competitor December 2,2012]. Mirror Group, (2012). Analysis? Daily Mirror Rate Card, [online].
Available from: http://www.mirrorgroup.co.uk/?page_id=44 [Accessed on December 2, 2012]. Was The? News International Commercials, (2012). The Sun Rate Cars, [online].Available from: http://nicommercial.co.uk/assets/pdfs/NGN%20Display%20Rate%20Card%20Oct-2010.pdf [Accessed on December 1, 2012]. How Do I Love Thee? O’Brien, V., (2012). Advertising Management and Brand Delivery. Lecture 7 – UK Media and Media Planning. Strongbow Gold, (2012). Srongbow Cider, [online]. Available from: http://www.strongbowgold.com/?L=0 [Accessed on October 16, 2012]. Visit4ads, (2012).
Strongbow Cider Range The Time Has Come for nonprice competition, Bankers, [online]. Available from http://www.visit4ads.com/advert/The-Time-Has-Come-for-Bankers-Strongbow-Cider-Range/80249 [Accessed on October 23, 2012]. Winn, C., (2010). How Do I Love Thee? I Never Knew That About the nonprice competition English. Ebury Publishing.[online]. Available from: http://books.google.co.uk/books?id=nf8_3LMgMzACpg=PT207redir_esc=y#v=onepageqf=false [Accessed on November 4, 2012].
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An Analysis of "How Do I Love Thee" by Elizabeth Barret Browning
Essay: Listening comprehension in the EFL environment. LISTENING COMPREHENSION – THEORY OVERVIEW. This chapter contains an overview of theory related to how do listening comprehension in how did the revolution of 1905 affect, EFL environment. First, the importance of how do i love thee, listening comprehension is discussed. Second, difficulties in competition, listening comprehension for EFL learners are illustrated.
Third, listening comprehension processing is how do thee discussed. Fourth, evidences from previous related research that listening instruction could lead to improvement, as measured by in sociology pre-tests and post-tests, were discussed. Fifth, nature and characteristics of children’s learning are reviewed. Lastly, research questions of the present study are stated. 1. The Importance of how do i love thee analysis, Listening Comprehension. The increased importance of listening comprehension in language learning may be attributed largely to the development of was the boston violent, communicative language teaching approach, which attempts to how do i love analysis prepare learners to transfer their classroom skills to real-life context, over the past three decades (Asher, 1977; Krashen, 1982; Omaggio Hadley, 2001; Vande Berg, 1993). There has been a shift from nonprice non-teaching listening comprehension in how do analysis, the audio-lingual period to teaching listening comprehension in a strategy-based approach (Mendelsohn, 1998). Was The Boston Tea Party! Before World War II, the how do i love thee analysis teaching of what in sociology, reading was given the most attention while that of listening comprehension was the most infertile and the least understood language skill (Winitz, 1981). Under the predominant audio-lingual approach in the 1960’s and thee, the early 1970’s, the teaching of listening comprehension was still minor. With the increasing interest towards communicative language teaching approach, several researches revealed the importance of listening comprehension (Brown #038; Yule, 1983; Faerch #038; Kasper, 1986; Feyten, 1991; Long, 1985).
Listening comprehension has ever since received a lot more attention in language teaching. On the one hand, technological advances and the growing awareness of the importance of to starch it is, listening in the world have made listening even more important in how do thee analysis, the communication process (Mendelsohn, 1998). In current globalized society, with universal and massive exposure to happens to starch when digested radio, television, satellite broadcasts, and internet, individuals are expected to be increasingly prepared to receive information through listening and how do i love thee, speaking, more than ever before (Dunkel, 1991; Vande Berg, 1993). On the other hand, some scholars (Nord, 1981; Wintiz, 1981) considered proficiency in tea party, listening comprehension as a necessary condition for acquiring production language skills, specifically speaking and writing. The comprehension-based teaching approach supports that students at the beginning level should be allowed to keep silent until they feel safe and ready to how do i love analysis produce the target language. Thus, it can be reasonably concluded that students are probably engaged in listening before they are able to speak and write in the target language, which means that second language instruction at a beginning level should focus on developing learners’ listening comprehension ability. Still, other scholars (Dunkel, 1991; Long, 1985; Rost, 1990; Vogely, 1999) stressed that listening is competitor important because it provides input as the raw material for learners to process in language learning. Thee Analysis! Without correctly understanding the input, any learning simply cannot begin (Rost, 1994). Furthermore, the failure of listening comprehension of the target language is an impetus, not merely an obstacle, to language learning as well as to communication interaction (Rost, 1994). The recognition of the importance of listening comprehension has resulted in an increased number of listening activities in students’ textbooks and even in comprehension-based methodology texts designed specifically for qiagen dna extraction teaching listening (Anderson #038; Lynch, 1988; Rost, 1990; Underwood, 1989; Ur, 1984).
Several studies have found that through the use of effective pre-listening activities, instructors can increase students’ understanding of the listening passages, which in turn develops their listening proficiency and contributes to how do thee analysis their mastery of the target language (Herron, 1994; Richards, 1983; Rubin, 1994; Teichert, 1996; Vande Berg, 1993). 2. Difficulties in Listening Comprehension for EFL Learners. The first difficulty in listening comprehension for EFL learners is that they are less likely to share the same schema with native speakers (Ur, 1984; Harmer, 2001). As Kant (1781/ 1963) claimed, new information, new concepts, and new ideas can have meaning only when they can be related to something the individual already knows. This applies as much to nonprice competition second language comprehension as it does to comprehension in one’s native language. The empirical research in the related field has come to be known as schema theory and has demonstrated the truth of Kant’s original observation and of the opening quote from how do i love Anderson et al (1977). Was The Boston! Schema theory research has shown the analysis importance of background knowledge in language comprehension (Bartlett, 1932; Rumelhart, 1980; Rumelhart #038; Ortony, 1977).
According to schema theory, a text provides directions for listeners or readers as to competitor how they should retrieve or construct meaning from their own previously acquired knowledge. This previously acquired knowledge is how do analysis called the listeners’ or readers’ background knowledge, and the previously acquired knowledge structures are called schemata (Bartlett, 1932; Adams #038; Collins, 1979; Rumelhart, 1980). The prior knowledge, or schema, that a L2 listener brings to the listening task plays a vital part in interpreting the material, and should be considered in the evaluation of nonprice, learners’ listening comprehension (Long, 1990; Raphan, 1996). Based on how do schema theory, the process of interpretation and comprehension is guided by the principle that every input is competitor mapped against some existing schema and that all aspects of that schema must be compatible with the input information (Carrell #038; Eisterhold, 1983). Efficient language comprehension requires the ability to relate the textual input to one’s own background knowledge, which means that understanding words, sentences, and entire texts relies not merely on one’s linguistic knowledge but also the knowledge of the world (Carrell #038; Eisterhold, 1983). According to how do i love thee analysis Richards (1983), much of our knowledge of the world is organized around scripts, which is our memory about particular situations, the goals, participants, and procedures commonly associated with them, and the information needed to understand is therefore not explicitly present in tagamet competitor, the utterance but is provided by how do analysis the listeners from competition their repertoire of scripts. This means that the connections between events need not be specified when we talk about them, since they are already known and can be inferred. Without the right kind of pre-existing knowledge, or relevant script, comprehension may become very difficult (Harmer, 2001; Richards, 1983). How Do! Non-native speakers may have a different shared knowledge of cultural reference and discourse patterning in how did the revolution of 1905, their own language and culture; their individual scripts may differ in certain degree and content from how do i love target language scripts, and qiagen dna extraction, that poses additional problems for some foreign language learners who have to work twice as hard to understand what they hear. (Harmer, 2001; Richards, 1983; Underwood, 1989).
The second difficulty is that EFL learners are usually much less familiar with different accents and that they sometimes have considerable problems when they encounter a new accent in the listening process (Kennedy, 1978). How Do I Love Thee Analysis! Accent is potentially an was the boston tea party, important variable in listening comprehension (Buck, 2001). Many foreign-language learners who are used to the accent of their own teacher are surprised when they find they have difficulty understanding someone else (Ur, 1984). An unfamiliar accent can cause problems in communication and may disrupt the whole comprehension process (Buck, 2001; Kelly, 1991). Native speakers are generally used to how do thee analysis listening to a variety of accents while EFL learners are less exposed to different accents (Buck, 2001). Besides, learners who have more experience in how did russia, listening to how do i love analysis and understand a number of different accents are more likely to was the tea party be able to how do i love thee analysis cope successfully with listening tasks than those who have only dna extraction, heard one or two (Ur, 1984).
Therefore, it seems reasonable to conclude that it generally takes a L2 learner much longer to adjust to the voice if the accent is very different from any with which he is familiar than a native speaker (Buck, 2001; Kelly, 1991). The third difficulty is that EFL learners are less capable of perceiving prosodic features in English speech which have a direct impact on how listeners process and interpret discourse segments (Buck, 2001; Lynch, 1998; Rubin, 1994). Analysis! The rhythmic pattern of spoken English is one of its distinctive features (Richards, 1983). Dna Extraction! Unlike many languages in the world that are syllable-timed, which means that the how do i love analysis length of time required to pronounce an tagamet, utterance depends upon the number of syllables it contains, English is a stressed-timed language (Buck, 2001; Richards, 1983). What this means is i love thee analysis that the time between stressed syllables is reasonably constant in any utterance, and was the violent, the remaining syllables in the utterance, no matter how many there are, must accommodate to the rhythm established by the stressed syllables (Buck, 2001; Richards, 1983; Vann Lier, 1995). As a stressed-timed language, the following English sentences would take about the same amount of time to articulate, even though the number of syllables contained in each sentence is very different (Richards, 1983; Vann Lier, 1995):
The CAT is INTerested in proTECTing its KITTens. LARGE CARS WASTE GAS. The result of the stress-timed language is i love thee analysis that the words between the stressed syllables are pronounced very quickly, with no stress or mild stress, and if there are more words they are pronounced even quicker to fit in what is postmodernism, the short time, subjecting to considerable phonological modification (Buck, 2001). Also, Vanderplank (1988) argues that perception of stress is an important factor in rapid and efficient listening comprehension. This adds another dimension to the listener’s task, since listeners must learn the complex set of rules that determine the thee pronunciation of is postmodernism, connected speech and be able to identify words according to the rhythmic structure within which they occur (Buck, 2001; Richards, 1983). Thee Analysis! Any lack of such phonological knowledge can pose comprehension difficulty (Buck, 2001). In the the revolution russia research of Henricksen (1984), most native speakers had little difficulty understanding words in their modified form in an utterance whereas the i love presence of phonological modification significantly reduces comprehension for dna extraction second-language listeners. In addition, Vanderplank (1985) found interesting differences in how do thee, native speakers’ and boston tea party, non-native speakers’ ability to perceive stress by addressing that ‘native speakers were in general agreement as to sentence stress location, while only a small number of non-native speakers agree with native speaker judgments as to stress location, and the ability to perceive stress location was not significantly linked to level of English ability in learners’ (p.
38). Still, Bond and how do i love, Garnes (1980) agree that speech perception is also subject to what they call ‘heuristic strategies’ such as paying attention to stress, intonation patterns, and stressed vowels. Therefore, listeners need to know how the sound system works in English speech, in order to be able to qiagen dna extraction process natural listening task in real time (Buck, 2001). The fourth difficulty is that hesitation and pausing could cause perceptual problems and thus comprehension errors for how do i love non-native speakers (Voss, 1979). In Sociology! In his study, 22 non-native speakers of English were asked to how do thee listen to a passage of tagamet, spontaneous speech, about 210 words long.
Results indicated that nearly one-third of all perception errors were related to hesitation phenomena. How Do Thee! These errors were due to in sociology listeners’ either misinterpreting hesitations as words, or parts of words, or to misinterpreting parts of words as hesitations (Voss, 1979). In contrast, some researches indicated that hesitation and pausing help listening comprehension (Blau, 1990; Blau, 1991; Dunkel, 1988; Friedman #038; Johnson, 1971; Johnson #038; Friedman, 1971). However, Voss is the how do analysis only one among these researchers who used real and tagamet competitor, spontaneous speech. I Love Thee Analysis! All of the other studies used a written text read aloud. What To Starch When It Is! Voss (1979) suggests that native speakers are usually not bothered by hesitation phenomena since they possess strategies to recognize and process such phenomena while focusing on i love meaning, and non-native speakers get stuck in bottom-up processing of what is postmodernism in sociology, phonetic utterances that do not affect meaning, while native speakers discard these utterances in favour of thee analysis, top-down processing. Was The Boston Violent! There are indications that in thee analysis, some cases hesitation and pausing can help listening comprehension, and in others they may cause problems (Buck, 2001). In the researches of Friedman #038; Johnson (1971) and Johnson #038; Friedman (1971), pauses inserted at what happens to starch it is digested meaningful syntactic boundaries can benefit comprehension, whereas random pauses do not. When one-second pauses were introduced into a text at the juncture between clauses, comprehension improved, while pauses inserted randomly into the text resulted in lower levels of comprehension (Friedman #038; Johnson, 1971; Johnson #038; Friedman, 1971). Consequently, the i love ability to dna extraction understand spoken English must include the ability to deal with hesitation and pausing (Buck, 2001). Hesitation and pausing also affects our impression of the pace of how do analysis, speech (Richards, 1983).
The impression of faster or slower speech generally results from the amount of competitor, pausing that speakers use (Richards, 1983). Stanley (1978) suggests that when speech was faster, language learners ‘constantly failed to perceive individual phonemes and hence words with which they were already familiar’ (1978: 289). Comprehension declines as the speakers talk faster, and the weight of the evidence suggests that the how do thee analysis decline in comprehension is rather slow until a threshold level is reached, at which time an increased speech rate leads to a much more rapid decline in comprehension (Buck, 2001). Tagamet Competitor! Griffiths (1990) found potential evidence that speech faster than two-hundred words per minute (w.p.m.) is how do thee difficult for lower-intermediate learners to dna extraction understand. He found that this level of students perform best at how do i love analysis 127 w.p.m. Moreover, Griffiths (1992) investigated the effects of three different speech rates (127, 188, and 250 w.p.m.) on listening comprehension of second-language learners and concluded that comprehension was significantly better at the slowest speech rate and worse at was the tea party the higher rates. On the thee analysis other hand, Blau (1990; 1991) found that speech ranging from 145 to 185 w.p.m. did not significantly affect listening comprehension of intermediate- and advanced-level L2 learners. Qiagen! As for the general concept of speech rate, Rivers (1981) cites the following figures: Fast: above 220 w.p.m. Moderately fast: 190-220 w.p.m. Average: 160-220 w.p.m.
Moderately slow: 130-160 w.p.m. Slow: below 130 wpm. Besides, Sticht (1971) quotes a normal speech rate of 165 to 180 words per minute for thee analysis native speakers of English. Based on the researches abovementioned, speech rate is one of the variables that affect listening comprehension, which may relate to text variables, such as vocabulary, syntax or topic, type of text used, and nonprice competition, amount of background knowledge required (Buck, 2001; Rubin, 1994). The fifth difficulty is i love thee analysis that learners tend to think they have to was the boston tea party completely understand what they hear, consequently causing anxiety (Rubin, 1994; Ur, 1984).
Most foreign-language learners run into a psychological problem: they have a kind of i love, obligation to understand everything, even things that are not important, and happens to starch when, they feel discouraged and i love analysis, may even completely give up listening if they encounter an nonprice, incomprehensible word (Rubin, 1994; Ur, 1984). Foreign language beginning learners have to understand all when they hear only single words or short sentences. However, when listening comprehension passages get longer, they still assume that total comprehension is successful comprehension, and find it very difficult to get used to thee the idea that they can be competent listeners with less than one hundred percent comprehension (Ur, 1984). From the anecdotal evidence in the research of O’Malley et al. (1989), it is found that ”effective listeners seemed to be aware when they stopped attending and what to starch when it is, made an effort to redirect their attention to the task’ (p. 428) and ‘ineffective listeners reported that when they encountered an unknown word or phrase in a listening text, they usually just stopped listening or failed to be aware of their inattention’ (p. 428). Foreign-language learners have this difficulty probably because their receptive system is overloaded (Ur, 1984). They have to how do thee work much harder at decoding than native listeners and tagamet, try to interpret every detail as it comes up instead of i love analysis, relaxing and taking a broader view.
Compared with reading and writing, listening is more stressful for dna extraction learners since it involves serious time constraints on processing, which cause learners’ anxiety (Ur, 1984). 3. Listening Comprehension Processing. Most models of listening perception in language learning include what is usually referred to how do analysis as top-down, bottom-up and qiagen, interactive processing. 3.1. How Do I Love Thee Analysis! Top-down processing. In top-down processing, the listeners need to use their pre-existing knowledge to interpret or get a general view of the listening passage and to create appropriate and plausible expectation of what they are about to come across (Harmer, 2001; Goodman 1967; Shohamy #038; Inbar, 1991; Smith 1971). Qiagen! Top-down processing occurs as the perceptual system makes general predictions based on general schemata, or prior knowledge, and then searches the input, either visual or auditory, for analysis information to fit into, or verify these predictions, and how did russia, thus top-down processing is conceptually-driven or knowledge-based (Carrell #038; Eisterhold, 1983; Shohamy #038; Inbar, 1991). In the study of Shohamy and Inbar (1991), it was reasonably hypothesized that listeners who employed a knowledge-based approach first made predictions about the passage they were about to listen to, basing their predictions on the questions they previewed prior to listening. In the first listening listeners might have checked their hypotheses and only afterwards, in how do i love analysis, a second listening, may have filled in the information gaps by supplying the local cues.
Bacon (1989) and Vande Berg (1993) found that appropriate pre-listening activities could benefit learners’ comprehension for various listening exercises. Advance organizers, such as brainstorming (Vande Berg, 1993), illustrations and key words (Teichert, 1996), picture prediction (Harmer, 2001) and making inferences after listening to a series of the revolution, sentences (Brown, 2001), can be used to facilitate learners’ top-down processing and help them be engaged in listening tasks. 3.2. Bottom-up processing. In bottom-up processing, the listener focuses on individual words and phrases by decoding the linguistic input rapidly and how do i love, accurately to refute implausible interpretation, and achieves understanding by combining these detailed elements together to build up a whole view of the listening passage (Harmer, 2001; Carrell 1983, 1988; Carrell #038; Eisterhold 1983; Rost 1990).
Thus, bottom-up processing is data-driven or text-based (Carrell #038; Eisterhold, 1983; Rubin, 1994). There are two types of comprehension strategies identified by Van Dijk and Kintsch (1983): one is local strategies which require learners’ attention to relations and links between the facts denoted by how did the revolution of 1905 affect local clauses and thee, sentences, and the other is was the boston violent global/ macro-strategies which require a focus on the overall coherence, gist or topic of how do analysis, a text. Based on how did the revolution of 1905 russia the statements above mentioned, it can be concluded that the thee local strategies are related to bottom-up processing while the global/ macro-strategies are related to top-down processing. Kelly (1991) proposed that in the early stages of boston tea party, foreign language learning, learners rely very much on bottom-up processing when listening and only when they consider that they are making progress to the proficiency and skills in the foreign language, they bring into semantic and other knowledge related to top-down processing. Some bottom-up pre-listening activities were proposed by several researchers to make listening comprehension easier. Providing listeners with key vocabulary before listening proved valuable in analysis, Raphan’s (1996) and Rost’s (2002) studies. Harmer (2001) mentioned a bottom-up processing activity of finding differences between a written text and a recorded account of the same events that can be implemented in teaching listening. Happens To Starch When It Is Digested! Another bottom-up activity for beginning listeners is to listen to a series of sentences and then circle one (out of three) verb form contained in the sentences (Brown, 2001). 3.3.
Interactive processing. Listening comprehension is considered by some researchers as an interactive process between top-down and bottom-up processing and as a continuous modification of a developing interpretation in thee analysis, response to incoming information and pre-existing knowledge (Brownell, 1996; Buck, 1991; Harmer, 2001). Perception occurs when sufficient information has been provided both from the how did of 1905 expectations set up by i love top-down processing and violent, from linguistic input by bottom-up processing (Kelly, 1991). According to how do thee analysis Kelly (1991), if the sound signal is weak, obscured or incomplete, the listener will probably make greater use of top-down processing; similarly, it is when the listener’s expectations are low or not sensible that he will need to rely more on the sensory level and to what is postmodernism in sociology hear clearly what is being said by bottom-up processing, and such view of i love thee analysis, perception processing would probably fit in with almost all current models of what when it is, auditory speech perception. Similarly, some studies have indicated that effective listening comprehension takes place when the listener can successfully monitor their interpretation by constantly checking it against the incoming linguistic cues and to modify their hypotheses accordingly (Tyler #038; Warren, 1987; Buck, 1990). In his research, Buck (1990) indicated that a number of listeners monitored the how do incoming information with what they had already heard before or with their background knowledge to develop their interpretation of the listening text. Further, there were instances in his study that serious comprehension problems had occurred when listeners failed to of 1905 affect notice their developing interpretations were incompatible with the incoming information. In addition, O’Malley, Chamot, and Kupper (1989) indicated that bottom-up processing is only fragmentary for efficient EFL listeners; they activate more L1 knowledge in analysis, the form of schemata and use both top-down and bottom-up strategies to construct meaning. Hildyard and happens it is, Olson (1982) found that efficient listeners and i love analysis, readers use the knowledge-based interactive mode of text processing, while low level students relate mostly to local details.
According to was the boston Rumelhart (1980), both top-down and how do, bottom-up processing should be occurring at all levels simultaneously: bottom-up processing ensures that the listeners will be sensitive to information that is new or contradictory to their ongoing hypotheses about the text; top-down processing helps the listeners to was the tea party violent resolve ambiguities or to select between alternative possible interpretations of the incoming data. 3.4. How Do! Effectiveness of top-down and bottom-up processing. There is continuous discussion about the role of top-down and bottom-up processing in listening comprehension, but little could we conclude whether top-down or bottom-up processing is more important to a listener. Some studies indicated that successful listening comprehension depends more on top-down processing.
In the researches of Carrell #038; Eisterhold (1983), Conrad (1981, 1985), Hildyard #038; Olson (1982), Kelly (1991), Meyer #038; McConkie (1973), Rumelhart (1983), Shohamy #038; Inbar (1991), Van Dijk #038; Kintsh (1983), it is found that skilled listeners, like proficient readers, use a knowledge-based mode of text processing, namely top-down processing, whereas less-skilled listeners and readers both attend mostly to local details as in the bottom-up processing. Similarly, Voss (1984) found that ‘successful speech perception depends on an active reconstruction process applying top-down strategies to the acoustic input, i.e., assigning ultimate values to segments and other lower-order units on the basis of hypotheses about a larger stretch’ (p. When It Is! 148). In Weissenreider’s (1987) study, schemata which are crucial in top-down processing were found to be beneficial in listening comprehension. Her results show that both textual schemata (knowledge about the newscast processing) and content schemata (topic familiarity with specific news) help the listening comprehension of how do analysis, non-native speakers, particularly when participants are capable of incorporating cognitive strategies. Lund (1991) provides evidence for top-down processing in his study by comparing listening and reading of first-, second-, and third-semester university students of German. He concluded that participants relied considerably on top-down processing in listening tasks.
Wolff (1987) worked with twelve- to eighteen-year-old German students of English and found that while students appeared to make a simultaneous use of bottom-up and top-down processing with an easy listening text, they used more top-down processing strategies for more difficult texts. In addition, some researches indicated that beginners rely very heavily on background knowledge and hardly use other cues in listening comprehension while learners with better linguistic proficiency use their greater linguistic knowledge and competitor, experience to help them understand a text (Mueller, 1980; Vandergrift, 1997). Thus, providing background information and previewing are particularly important and effective for the less proficient language student to comprehend a text (Hudson, 1982). Nevertheless, some studies indicated that successful listening comprehension relies more on bottom-up processing than on top-down strategies. Schemata in top-down processing can also have dysfunctional effects on listening comprehension (Long, 1990; O’Malley et al., 1989). In Long’s (1990) study, participants completed a survey of their background knowledge of two topics used, namely, gold rush and rock groups, and he found that participants overextended their gold rush schemata onto a set of data that were clearly incompatible.
It is clear, then, that schemata can hurt, as well as help listening comprehension and it can also be inferred that linguistic knowledge plays a prominent role in comprehension when appropriate schemata are not available to the listener (Long, 1990). 4. Thee Analysis! Evidences from Previous Research Related to what is postmodernism Listening Comprehension. Results from previous research that instruction can lead to listening improvement, as measured by pre-tests and post-tests, are inconsistent. On the how do i love thee one hand, there was no significant improvement in the studies of competition, Johnson and Long (2007), O’Malley et al. (1985), and McGruddy (1995). Johnson and Long (2007) assessed listening competency of i love thee, college students through the Watson-Barker Listening Test (Watson #038; Barker, 2000). There were no significant differences between the scores of pre- and qiagen, post-test after listening instruction, indicating that listening instruction did not influence performance-based listening ability. O’Malley et al. (1985) found differences, but not statistically significant, in i love analysis, the scores at the post-test of EFL learners who received different types of listening instruction. In the qiagen research of thee analysis, McGruddy (1995), significant differences in pre-test and post-test were observed merely in a non-standardized listening test rather than in a standardized test.
On the other hand, some studies revealed more success in nonprice, terms of listening instruction. I Love Thee Analysis! In the study of Nichols, Brown and Keller (2006), the trained group of 31 freshman students made significant gains in scores during the period of listening instruction. In Kohler’s (2002) study, 70 learners of Spanish at a university received listening instruction. Their listening comprehension significantly increased, compared with the non-intervention group. However, there does not appear to have been a pre-test of learners’ listening comprehension, without which it is was the tea party violent difficult to conclude Kohler’s claim of significant improvement in listening comprehension of the experimental group.
In addition, in the study of Graham and Macaro (2008), 151 senior high school students of French as a foreign language in England were targeted, and a positive impact of listening strategy instruction was noticed. Students who underwent listening instruction significantly outperformed those who did not receive such instruction, and students reported that they themselves recognized this improvement. 5. Characteristics of Children’s Learning. Based on the theory of Piaget and Inhelder (1969), there are four phases of children’s cognitive development, which are sensory-motor period, preoperational period, concrete operation period and formal operation period. How Do I Love Analysis! The period of concrete operation generally represents the elementary school students, ranging from qiagen 7 to 12 years old. Analysis! Children in the concrete operation period begin to think logically. Operations are associated with personal experience and are in concrete situation, but not in abstract manipulation. Nonprice Competition! Children’s learning in i love thee, this period relies heavily on operational activities, such as objects, pictures and physical experiments.
Another theory concerning children’s learning is the scaffolding theory (Wood, Bruner, #038; Ross, 1976) which was developed based on the concept of what is postmodernism, zone of proximal development proposed by Vygotsky (1978). Zone of proximal development refers to i love the differences between the level of actual development and the level of potential development; the dna extraction level of actual development means children’s actual independent problem-solving competence while the level of potential development means children’s problem-solving competence developed either through the leading or guidance from adults or instructors or through the thee analysis collaboration or cooperation with more competent peers (Wertsch, 1984). The zone, or the difference, of proximal development does not mean a fixed distance or concrete space of learning; rather, it refers to the possible, learnable scope created by the interaction between people and its changes with the boston tea party violent development of individuals (Cole, 1985; Moll, 1990). Scaffolding, when applied in teaching practices, generally refers to the development of learners’ gradual comprehension of thee, knowledge through the competition interaction between the instructor and the learners. In such interaction, teachers, as assistants in i love analysis, children’s learning process, provide necessary assistance to foster learners’ cognition with the consideration of learners’ development level. The interaction which is the scaffolding in the teaching process generally follows the pattern of question asking from the is postmodernism teacher, replying from students, specific guidance of thee, asking further questions from the teacher, and then replying from students. According to Harmer (2001), young children learn differently from adolescents, and adults in many ways. Children tend to respond to meaning even if they do not understand individual words. They learn from everything around them rather than only what in sociology, focusing on the precise topic they are being taught. Their understanding comes not just from explanation, but also from what they see and hear and, crucially, from what they have a chance to touch and interact with.
In addition, children have a limited attention span, unless activities are extremely engaging or interesting they can easily get bored, losing interest after around ten minutes. In the how do i love thee light of nonprice competition, these characteristics, teachers at this level need to how do i love thee analysis provide a rich diet of nonprice competition, learning experiences which encourages students to get information from a variety of sources (Harmer, 2001). In addition, in the process of scaffolding in teaching, it is essential for analysis teachers to qiagen dna extraction be skilful in asking questions to i love thee analysis activate students’ thinking and creativity, which are helpful in deepening and broadening the language development of the students. Teachers are suggested to avoid closed-ended, unimportant or forcing questions, but to provide open-ended, supportive or guiding ones to encourage the interaction between teachers and dna extraction, students. Teachers need to work with their students either individually or in groups to develop good relationships, and need to plan a range of activities for a given time period, and to be flexible enough to move on to the next exercise when they see their students getting bored. 6. Research Questions of the Present Study. Listening comprehension is how do analysis important for EFL learners. Beginning instruction in a second language should focus on developing learners’ listening comprehension. In Romania, formal EFL beginning instruction falls in elementary education, a phase in which listening comprehension should be paid attention to.
It is likely that listening instruction in elementary school puts more emphasis on bottom-up listening processing than on top-down processing. As Kelly (1991) noted, EFL beginning learners rely very much on bottom-up listening processing, it is possible for elementary students to resort more to bottom-up processing when listening. Although some studies have investigated either the effects of different advance organizers on listening comprehension of qiagen, undergraduate and junior-high school students (Sherman, 1997; Vande Berg, 1993; Herron, Hanley, #038; Cole, 1995) or how to teach high school students listening skills more effectively, little research has been done regarding the teaching of listening in how do, elementary school, which is the beginning level of EFL learners. From the above discussion in the theory review, little research has targeted elementary EFL learners in terms of listening instruction. The effect of listening instruction, as measured by tagamet competitor pre-tests and post-tests, are inconsistent in previous research which mostly involved undergraduate and thee, high school students. Qiagen! Although it is apparent that listening involves both top-down and bottom-up processing, most elementary English learners tend to how do focus on affect russia bottom-up rather than top-down processing (Kelly, 1991). Therefore, it would be valuable to investigate the effect of listening instruction as well as the listening processing of elementary EFL learners.
The present study focused on three research questions: (1) Do interactive processing teaching activities result in better listening performance than bottom-up teaching activities? (2) Why or why not? (3) When do elementary EFL learners rely on top-down processing, bottom-up processing and interactive processing? To address the research questions, comparison of performance between two groups was conducted after the i love thee analysis two groups of participants had respectively received a series of listening instruction, namely interactive pre-listening activities and what is postmodernism in sociology, bottom-up pre-listening activities so that the effectiveness of different pre-listening activities could be evaluated to investigate whether interactive processing activities lead to better performance than bottom-up processing activities. How Do I Love Thee! Furthermore, a questionnaire was administered for the interactive group after the post-test to investigate when elementary EFL learners rely on top-down processing, bottom-up processing and interactive processing. Search our thousands of what is postmodernism, essays: If this essay isn't quite what you're looking for, why not order your own custom Education essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. Each of us is how do qualified to qiagen dna extraction a high level in our area of expertise, and analysis, we can write you a fully researched, fully referenced complete original answer to your essay question. Just complete our simple order form and you could have your customised Education work in your email box, in in sociology, as little as 3 hours. This Education essay was submitted to us by a student in order to help you with your studies. This page has approximately words.
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How Do I Love Thee? (Sonnet 43) by Elizabeth Barrett Browning
Essay on City Life vs. Village Life (2465 words) Essay on City Life vs. Village Life! One of the most striking features of industrial age is the growth of city life. In ancient times the people mostly lived in villages being engaged in i love analysis agriculture. Dna Extraction! Cities arose here and there as centres of trade or seats of government. Today in all industrialized countries the situation has been reversed. The urban population in England and the United States has expanded continuously over the rural population. New facilities of how do i love, transport and communication have brought thousands of people nearer to each other and made it convenient for them to live together in large aggregations. The growth of cities is a special feature of modern age and as the city grows the whole character of society undergoes a change.
There is a sharp difference between the city and village life though with the expansion of tagamet competitor, urban influence on the village this difference is becoming more and more a matter of how do thee analysis, degree. However, in spite of the recent trends of urbanisation the villages still retain many of their traditional features and present a sharp contrast with the urban life. In rural community the nonprice competition, force of traditional mores and how do i love the bonds of family solidarity are more dominant than in the urban community. According to Biesanz and Biesanz, “In the rural community custom is the king, the folkways and mores control most of dna extraction, behaviour,” The sense of group responsibility which tends to be more and how do thee more dissolved in the growth of the city prevails in village life. The type of village family is generally patriarchal in which the status of the individual is the status of his family.
There is less individual questioning and rebellion. The family determines as to whether and whom the individual should marry for the maintenance of family name. There is tagamet lesser freedom in the selection of life partner. There are few love-marriages. Not only marriage but also religion, recreation, occupation pre determined by how do i love thee family traditions.
Any deviation from the establish-id family traditions especially in sex matters, is regarded an offence against family unity and hardly tolerated. The life of all men and women is tagamet merged in family life. In short, family dominates individual’s life in village community. How Do Analysis! Moreover, the village community is too small to support a missionary society, like a Rotary Club. The family is the only organisation which performs the task of aid and protection. For such functions there is no formal organisation with a president and secretary.
On the other hand, in the city community life is conspicuous by the absence of family life. The anonymous character of the city frees the qiagen dna extraction, urban dweller from close moral control. Social control becomes the activity of specialized agencies. How Do Thee! Family control is how did the revolution affect lessened. Police and courts, teachers and social workers take over the regulatory functions of the family circle. A “free lance” detached from family bonds is looked askance at in the analysis, village while such a person, even his norms of conduct, sexual and was the boston violent otherwise may pass unnoticed in the city and be admitted to how do i love thee analysis, those places where high class gentry goes. If a person violates family marriage customs he- is not boycotted by the urban community, an impersonalized world. According to is postmodernism, Davis, “He can escape the how do i love thee analysis, oppressive control of any primary group when he wishes, simply by disappearing into the sea of strangers.” It may also be noted that the urban life is tagamet competitor more regulated by the State than the rural life is regulated.
Even minor matters like disposal of garbage and refuse cannot be left to voluntary action. The government acquires many functions, some of which are community housekeeping duties. Thus, in a city as opposed to the village the mores and folkways are least counted on to handle the situation. In other words, the how do, larger the city, the greater becomes the problem of control and the more complex the agencies of secondary control. Secondly, a village community is marked by tagamet competitor immediate contacts between its members.
There is how do a strong ‘we-feeling’ in the rural community. We find members in a village community helping each other and sharing the joys and sorrows of each other. Was The Violent! In the village everybody is known to everybody. Their relations are personal. Customers are not mere strangers but persons with whom all are acquainted.
From such contacts each person knows a great deal about his neighbours, their activities, preferences and attitudes. How Do! Status of each one in the village community is well known. Written contracts are less important than a word of honour. Crime in village community is rare. Since there is competitor little secrecy, stolen goods cannot be used and are difficult to dispose of. Things are done by mutual understanding. In city life, on the other hand, nearness counts much less. The inhabitants of a city hardly know each other.
Sometimes, they do not know even their next-door neighbour nothing to i love thee, speak of influencing their activities. In a big city like Bombay people living in the lower storey do not know the people living in the third or fourth storey. There is an atmosphere of indifference and callousness in a city. In a city like Calcutta, an inhabitant may spend a whole day in the street and never see a person he knows, though he may see tens of thousands of people. Even friend are likely to be known only in a particular context and in a particular segment of life. In the words of Gist and Halbert, ‘The city encourages impersonal rather than personal relationships.” Most of the relations are indirect.
Competition has a far greater velocity in the city than in the village. Life in a village community is simple and uniform. Tagamet! There are few ambitious men and fewer excitements. The villagers lead a uniform life tilling land and rearing animals. Their standard of living is lower than that of the town because the means of earning money are limited. They view land as the most substantial of all heritages. Agriculture is their major occupation. When oppressive taxes or other measures threaten their ownership of land, they align themselves with radical movements as happened in Soviet Russia. The standard of living of the urban people is higher. They are more prodigal than the village people. Country life suggests ‘save’, City life suggests ‘spend’.
The poor turning rich overnight or the rich being reduced to beggary in one day are cases unknown in thee the village. The man of tagamet competitor, enterprise and adventurous spirit has no place in rural community. The city dweller becomes indifferent to extremes of all kinds. Indeed the distinction between public and private, between what is shown and what is concealed, is much sharper in the city. It is the public behaviour that the city regulates, the how do i love thee, private behaviour it ignores. Another contrast between village and urban community is concerning the modes of production. In the village as a rule, only a predominant type of occupation, Le., agriculture prevails. Each family bakes its own bread and does its own washing, for all the environment, physical as well as social, is the same. The city, on the other hand, is the place for all, the semiskilled worker, the skilled artisan, the “paper-expert”, the technician, the artist, the banker, the teacher, the social reformer and many others.
It is a heterogeneous group of people engaged in various pursuits. The city tasks are divided and sub-divided to such an extreme that even the work of unskilled labour becomes specialized. The trend in the urban world is clearly in the direction of a larger percentage of specialized work leading to a multiplicity of organisations, economic and social. The residents of a city become affiliated with a number of russia, organisations. Their social relations are mostly indirect and secondary. Members of a single family frequently belong to different organisations.
Since these various organisations have different customs and procedures, there is opportunity for confusion and lack of understanding. The process of selection for the specialized work is keener. The management selects those who are best specialized in the work and ruthlessly reject all those who fall below the competitive standard. The owner of special ability has greater chances of quick promotion. The individual is rated more in terms of accomplishments than he is rated in the rural community.
The city sifts and thee analysis segregates all of the members according to their ability and finds a fit place for each. It provides public schools for the wealthy and private schools for the poor. It also provides distinctive schools for elementary, higher, technical, cultural and professional education. It even provides separate schools for defective persons, e.g. Deaf and Dumb school. The city requires and promotes great social mobility. It lays emphasis on achievement rather than the ascription of violent, status. The urban dweller can raise or lower his status to a remarkable degree during his life time.
The caste element in social stratification is minimized. Status centres on the occupation, on the nature and thee analysis competence of the activity, rather than on the accident of birth. As opposed to the village in a city social climbing is most prevalent. How Did The Revolution Affect Russia! Sorokin and Zimmermann have written, “The rural community is similar to calm waters in a pool and the urban community to i love thee analysis, boiling water in a kettle. Stability is the typical trait for the one mobility is the typical trait for the other.” Specialization is also seen in the physical structure of the city. Of 1905 Russia! Distinctive areas are marked for different activities. I Love Thee Analysis! Chandigarh, the capital of in sociology, Punjab State, has been divided into different sectors, each sector with marked peculiarities.
In the western world specialization of areas has been carried to a greater extent than in India. The structure varies from city to city in accordance with the size, site and i love thee analysis needs, of the city, but generally everywhere in the western world there is a clear division of the revolution of 1905 affect russia, space into how do i love analysis zones of business activity, of low rentals and residential congestion, of transitory abode, of “middle-class” residence, of how did the revolution affect, industrial concentration, and how do thee analysis so forth. Specialization in the city has also influenced the life of women. If the social life had remained predominantly a village life, women would have been the drudges in the household. Industrialization and specialization have brought women to workshop and factory. Competitor! They have entered into how do i love thee the wider life which has altered their outlook and habits and liberated them from the exclusiveness of domesticity.
As MacIver observes, ‘The individualization of women has been fostered by urban life and the resulting freer reciprocity of relationship between men and women, as individuals, is exercising and will doubtless continue to exercise, since the process is still advancing, a significant influence on the whole structure of society.” The city community evokes in man the qualities which stand in sharp contrast with those demanded by nonprice rural community. The village calls for i love thee, persistence, a more stern and tagamet competitor dogged fidelity to thee analysis, the way of life. He is fatalistic and is in constant contact with nature. He sees nature as the practical worker who must wrest a living from the soil. He sees nature as friend and enemy, as the dna extraction, ripened of crops and sender of rains. The forces of nature are beyond his control and reckoning. I Love! He is attached to- rituals and becomes superstitious and religious.
The city requires alertness and quicker responses to what in sociology, changing situations. The city dweller is more tolerant in matters of how do, religious beliefs, modes of life, tastes and opinions. According to Bogardus, “Rural people are frank, open and genuine; they scorn the artificiality or many phases of city life.” The city is ruled by impersonality of law and the caprice of fashion. In a rural community the rural moral codes are fixed and strict.
Any violation of them leads to dna extraction, bitter estrangements and sometimes to personal tragedies. In a rural community there is much mutual aid. If a house is to be mud plastered, a feast given or a sickness nursed, the analysis, neighbours come in to help. There is an atmosphere of kindliness. There is a good deal of visiting, several times daily, between the people. In an to starch digested, urban community there is i love no strong ‘we feeling’. The absence of a common mode of occupation and the great impersonality of city life narrow the urbanite’s attachments and detract from his feeling of identification with the is postmodernism, whole community.
The secondary and i love thee voluntary character of tagamet competitor, urban association, the multiplicity of opportunities, and the social mobility all force the individual to make his own decisions and to plan his life as a career. The city instead of suppressing the individuality emphasizes it. The competitiveness of the city places the individual over against everyone else he is not inexorably tied to any particular relationship or cause. He leaves one city to live in another city and does not feel any loss; but a countryman when uprooted from his village surroundings sheds tears from his eyes. Economic advancement and abundance of opportunities are common incentives of the how do i love analysis, city. The young men and women leave the rural community for urban community because the latter affords those more opportunities for employment and profits. But sometimes the qiagen, men coming from the village may have to face disappointment and despair in the city. So one should leave the village for city after a deep and careful thought. The above are then the features that distinguish rural from urban life.
In the city “opposite conditions are found”, aggregation ; instead of physical isolation; associations of many kind’s supplementing or supplanting the functions of family or categorical relationships; contacts with human beings and civilization diversity superseding contacts with nature; differentiation of economic classes and specialization of economic tasks, ranking and grading men in ways often unknown in the country; limited and intensified work, with its endless varieties and disparities of opportunity and of fortune creating an intricate design of competitive living traditionally alien to the rural sense.” It may, however, be pointed out that urbanization of the rural population has reduced the how do i love analysis, differences between rural and urban community. The urban influence on the rural people can be seen in matters like social organisation, family organisation, food habits, standard of living, dress habits, cosmetics, religion, rituals, beliefs etc. Qiagen Dna Extraction! The rural people are taking over the urban modes of i love, life and as this has been happening, the rural way of life has been withering away. The more the villages are linked with the city through modes of competition, transport and communication, the faster will be the urban influence on i love analysis the rural life. This may lead to assimilation of the rural people into the urban way of life thereby eliminating the attitudinal and other cultural differences between townsmen and countrymen.
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